Freelance ACD Copywriter
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Noodles & Company

Noodles & Company Brand Refresh

We launched a complete brand fresh for Noodles & Company under the theme-line of Uncommon Goodness. This was a massive lift of a brand book, brand voice, manifesto, in-store, photography, digital, social, OOH, video, brand actions and rewards program.

Brand Actions

Employee Appreciation Day
Restaurant staff is notoriously under-appreciated. After a challenging year for the whole industry, we knew we had to do something special. We treated all staff to a free bowl of Noodles, even if they didn’t work at Noodles.

Noodles & Company & BetterHelp
Even the best comfort food in the world can only do so much comforting. That’s why Noodles & Company partnered with BetterHelp for Mental Wellness Month to bring people a free month of therapy.

Photography/Instore

Social

Rewards Program