Brand Hacks
I spent a few years as a permalancer and then full-timer at Fortnight Collective, a non-traditional agency built on speed. The first round of creative is done in ONE DAY. As in 8 hours. You’re given a brief in the morning and present a full campaign directly to the client at night or the next morning. You’re guaranteed to sweat through your shirt.
Client: Frescos
Background: Frescos Naturales puts a twist on traditional agua fresca. It’s carbonated, canned, and contains less sugar than the typical AF - making it very gringo friendly.
What we did: Create an authentically Latin brand voice that appeals to the Latin Community while inviting gringos in to discover this refreshing take on agua fresca.
Campaign platform / tagline: Latino Fresh
Results: They got a deal on Shark Tank!
Client: Laird Superfood
Background: Whether you’re a superhuman like big wave surfer Laird Hamilton or a normal person, we’re all just trying to string together a few more good decisions each day. Thanks to Laird and Gabby tinkering in their kitchen, we can all get started with one easy good decision every morning.
What we did: Created a new brand platform that unites all Laird Superfoods products with an emphasis on its coffee creamers.
Creative Platform/Tagline: Better Since Yesterday.
Client: Bright Farms
Background: Bright Farms is revolutionizing the way we grow lettuce with pesticide-free local greenhouses that use 90% less water than traditional agriculture and cut all the carbon footprint of shipping greens across the country. It’s a bold innovative brand that wanted a brand voice to match.
What we did: Create a bold authentic voice for the brand to stand out in the crowded world of salads.
Creative platform: Dig in, Salad Freaks
Client: Espree
Background: Espree is the original high quality natural dog shampoo trusted by groomers. After 20 years of leading the category there are now so many competitors the brand needed a refresh.
What we did: Redesigned the packaging and gave them a whole new branding that appeals to people who view dog care on the same level as their own self care.
Creative platform/tagline: The art of dog care.
Package redesign / tagline/ in-store / social