The luxury industry produces 92 million tons of waste every year. In the ultimate brand action, the team at Ogilvy partnered with niche French perfumer Etat Libre d’Orange to create the first perfume made from the waste of other luxury perfumes.
Role: Copywriter
Agency: Ogivly, Paris
AWARDS:
Cannes Bronze Lion
D&AD Wood Pencil
One Show Merit
Club des DA Silver & Bronze
Grand Prix Stratégies de la Pub Luxe Gold