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We launched Domino’s Facebook ordering with a post written in binary code. Thousands of people interacted with the post and a lot wrote back in code including - a small highlight of my career - someone Rick Rolled us.
To launch Domino's Facebook Bot Ordering, we used a series of teaser messages written in binary. We got thousands of comments on each post, and possibly a small highlight of my career, got Rick Rolled. If that's not the measure of cultural success, I don't know what is.