We compiled the art from the visualizer as a gift to the INFINITI design team.
Art In Emotion:
In the summer of 2016, at Pebble Beach Concours d’Elegance we set out to prove that the best design is not only seen, but felt. Using biometrics, we measured our guests’ reactions to our cars, and turned that reaction into beautiful artwork filling the walls of our pavilion. Every form and shape you see in this book is based on emotion inspired by our cars. We compiled this book as our gift to you to see all your hard work come to life. We hope you enjoy seeing the impact of your design and hope you can use this artwork as inspiration for the next generation of INFINITI.
INFINITI at Pebble Beach:
While other brands celebrated their past at Pebble Beach, we focused on feeling the emotion of the present. We captured our guest’s emotional reaction to the all-new 2017 Q60, the QX30, and the Q80 Inspiration and translated that emotion into fluid, moving, art displayed on the walls of our pavilion.
As guests interacted with our cars, biometric arm bands measured muscle cell activity, cameras monitored facial expression, proximity microphones detected levels of enthusiasm in conversation, and sensors in the steering wheel of the Q60 measured heart rate. All of these emotional reactions were fed into a coded algorithm and translated into the dynamic forms displayed on the walls.
The art being displayed on the walls of our Pebble Beach pavilion was a reflection of the emotions of the guests in the pavilion at the time. Guests could see proof of their emotional reaction to INFINITI cars displayed on the wall before their very eyes. Printed posters of the personalized artwork gave our guests a snapshot of their time in the pavilion, and a memento of their special experience to take home.
INSPIRATION FOR THE FUTURE
We invite you to take in the forms and shapes of the visual representation of human emotion and design whatever this inspires you to in the following pages.